Marketing To Keep People Lazy

A heavy-duty walk-behind two-stage snow blower.

I recently heard a radio commercial  utilizing a take off of the word intervention, wintervention, to promote a product.  In the spot, different parts of a man’s body were encouraging him to go easy on them and use a snow blower instead of shoveling snow this winter.   The feet were whining, the back was complaining and the brain was insisting that it was wise to be indolent.

The first time I heard it, I chuckled.

The second time I heard it, I cringed.

The third time I heard it, I yelled at the radio.

The people in the car stopped beside me looked over like I lost my mind, and for a second, I did. My ire was on fire because, once again, the laziness of our citizenry is being

Working Out

extolled, encourage and exploited.

I have to ask:

Are we really that afraid of a little hard  work?

When did it become better to avoid activity?

What can the results of this attitude be?

We are already experiencing the answer to the last question — obesity and a lack of good health.

What is wrong, if one does not have a medical condition, with shoveling a little bit of snow?

If you are like me, and don’t appreciate winter, then approach it as exercise and make it an adjunct to your work-out program.

Schneeschaufel snow shovel



Physical Culturist and Chiropractor, Dr. Joe Leonardi is the author of the life changing book, “Obesity Undone” and a contributor to and He is available to appear on any talk radio, internet podcast or television outlet.

He has appeared on 94.3FM’s The David Maderia Show, What’s Weighing You Down, w/Dr. Marilyn Gansel on FTNS radio, Nurture and Nutrition on Blog Talk Radio, Low Carb Conversations with Jimmy Moore and Friends, BlogTalk Radio’s Toni Harris Speaks, Internet Radio: Cathie’s Talking, TV -35′s Storm Politics with Tiffany Cloud, WILK’s The Sue Henry Show, Magic 93′s Frankie In The Morning, WBRE’s PA Live, SSPTV’s News 13, Public Television WVIA’s State of Pennsylvania and Call the Doctor; Entercom’s Outlook on Northeast PA with Shadoe Steele, Citadel Broadcasting’s Sunday Magazine with Brian Hughes, Lisa Davis’ Your Health Radio; Hank Garner’s Podcast, Dr. Robert Su’s Carbohydrates Can Kill Podcast; and the one and only Jimmy Moore’s Livin’ La Vida Low Carb podcast.
Dr. Joe Leonardi also will come and speak to your group; to learn more about his motivational speaking fees and availability contact him at and check out his website
************The information contained herin is for information purposes only and is not intended to diagnose or treat any disease or disorder. The posting and videos do not apply to those with an underlying medical or hormonal condition. I advise anyone embarking on a weight loss and fitness plan to have a thorough medical evaluation. You want to be sure that you are physically able to exercise and you don’t have any underlying medical conditions No guarantees are made or to be implied.************